Michelle Riverón is a floral designer in Miami, Florida, and the name behind Riverón, her studio for events, installations and editorial floral design. In about six years, her portfolio has run from music video sets to fashion boutiques, Art Basel brand dinners and, this fall, an arrangement for Bentley.
Starting on set
The early work was behind the camera. In 2020, Riverón's flowers framed Karol G's "Bichota" performance at the MTV Europe Music Awards, and she worked on the cover shoot for Rauw Alejandro's album Afrodisíaco and his Galore magazine shoot. Her music video reel adds videos for Rauw Alejandro, Lele Pons, Kevin Gates and Le Coco.
Sets are a demanding school. Flowers have to read on camera, hold up under lights and fit a look someone else has already decided on.
Brands come to the table
Art Basel week turned that set experience into brand work. In 2021 Riverón did the flowers for Maker's Mark and the Museum of Graffiti's Art at the Table dinner and a private launch for Misette. She has also done a Courvoisier event with The Hungry Post. In 2022 came glass cases full of tropical flowers for a NADA night with ily2, and in 2024 a pile of oranges and gerberas for Aperol Spritz.
Fashion followed. Her portfolio includes tables for an Alexander McQueen dinner and flowers for Zimmermann's boutiques in the Miami Design District, Bal Harbour and Palm Beach. This spring she did flowers for Gorgie and Alix Earle with Eighth Wonder Studio.
A clear point of view
What ties the clients together is a style she can name in four words: raw nature, refined drama, the tagline on her Instagram. The studio is foam-free and compost-friendly, a choice that sets it apart in a trade where floral foam, a plastic, is still common.
She also keeps the business wide. Alongside events and weddings, Riverón stages homes, styles photo shoots and takes custom orders with next-day delivery, so the studio is not waiting on the next big launch.
The lesson worth keeping
A portfolio is a pitch. Each set, dinner and boutique on Riverón's site shows the next client what she can do, and a style with a name makes her easy to remember.
Quick answers
Who is Michelle Riverón?
Michelle Riverón is a floral designer in Miami, Florida, and the name behind Riverón, a foam-free studio for events, installations and editorial floral design.
Which brands has Michelle Riverón designed flowers for?
Her portfolio includes Alexander McQueen, Zimmermann, Maker's Mark, Aperol Spritz and Courvoisier, and her Instagram shows recent work for Bentley and for Gorgie with Alix Earle.
What music projects has Michelle Riverón worked on?
Her flowers framed Karol G's "Bichota" performance at the 2020 MTV Europe Music Awards, and she worked on the cover shoot for Rauw Alejandro's album Afrodisíaco.
