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How to read a funding announcement, and the Form D behind it

A press release tells you what a company wants you to know. The SEC filing tells you what it had to report. Here is how to read both.

3 min read

Illustration of a press release, a ledger, a magnifying glass and a red pencil

Funding news usually starts with a press release or a founder's post: the amount, the round name, the lead investor. That is the company's version. For many private rounds there is also a public filing, and knowing how to find and read it makes you a sharper reader of every funding story, including ours.

What the announcement tells you, and what it leaves out

An announcement is written to be shared. Expect a headline amount, a round name and the investors who led it. Often missing: the valuation, the instrument (shares, a convertible note or SAFEs) and how much of the money has actually come in.

The round name isn't a legal term, either. The SEC notes that labels like seed and Series A are industry shorthand; legally, the company has to fit the deal into an exemption, most often Regulation D.

What Form D is

Form D is the notice a company files with the SEC when it sells securities under Regulation D without registering the offering. It is due within 15 days after the first sale, which the SEC counts from the day the first investor is irrevocably committed (SEC). Filing is free, and the notice becomes public on EDGAR. The company must amend it each year while the offering stays open beyond 12 months, and when certain details change.

How to find one

Go to EDGAR, the SEC's free public database of filings, and search by company name. If the company has filed a Form D, it appears in its list of filings.

What to read on the form

An example Form D on EDGAR shows the main sections:

  • Related persons: the executive officers, directors and promoters.
  • Industry group, and the federal exemption claimed, such as Rule 506(b).
  • Date of first sale.
  • Total offering amount, total amount sold and the amount still to be sold. The first two can differ, and the gap shows how much of the round is still open.
  • Investors: how many have already invested, and whether any non-accredited investors took part.
  • Whether any of the money goes to payments for the people named as officers, directors or promoters.

Reading the two together

Put the release next to the filing. If a company announces a round and its Form D shows a total amount sold, compare the numbers. If the exemption is Rule 506(b), the company could not advertise the offering to the public while it raised (SEC). And if there is no Form D at all, the round may have used an exemption that doesn't require one, or the filing may still be inside its 15-day window, so a missing form proves nothing by itself.

The lesson worth keeping

A press release is a pitch; a Form D is a record. When a number matters to you, as a founder sizing up peers or a job seeker weighing an offer, look for the filing before you repeat the headline.

Quick answers

What is a Form D?

A notice filed with the SEC for an offering sold under Regulation D without registration. It is public on EDGAR (SEC).

When does a company have to file Form D?

No later than 15 days after it first sells securities in the offering (SEC).

Where can I look up a company's Form D?

In EDGAR, the SEC's free public filing database, by searching the company's name (SEC).

Sources

  1. SEC: What is Form D?
  2. SEC: Filing a Form D notice
  3. SEC: Early-stage investors
  4. SEC: Private placements, Rule 506(b)
  5. SEC: EDGAR search and access
  6. SEC EDGAR: an example Form D filing

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